A SAlon with a conscience

THE BEAUTY FACTORY is Springfield, Missouri's first and only Green Circle certified salon. Serena's commitment to wellness in her personal life inspired her to create a salon that reflected her passion for beauty and health for her environment and her guests. 

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Green Circle Certified

THE BEAUTY FACTORY recycles all of the salon waste, including aluminum, left over hair color, and hair clippings. 

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Biodynamic & organic products

Hair products, beverages, snacks, cleansers, and laundry products are biodynamic, organic, plant derived, and/or PETA approved.

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Recognized in the Community

THE FACTORY is recognized in the local community as an option for the health conscious salon guest and environmentally friendly practices.